Insights & Ideas

Discover the latest thinking on AI, marketing and growth for aesthetic clinics. We share trends, tips and deep dives to keep your practice ahead of the curve.

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Recent Posts

5 AI Trends Shaping Cosmetic Clinic Marketing in 2025

Artificial intelligence is transforming how clinics attract, convert and retain patients. From predictive analytics that anticipate demand to AI‑generated educational videos, discover five trends you can’t afford to ignore this year. We explore how hyper‑personalisation, generative content, conversational chatbots, predictive lead scoring and multilingual automation are elevating the aesthetic experience and driving revenue.

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How Automated Social Media Saves You Time and Money

Running a med‑spa is demanding and social media often falls by the wayside. Learn how AI‑powered automation takes over ideation, design, posting and optimisation so you never miss an opportunity to engage your audience. This deep dive covers the economics of outsourcing vs. automation, the importance of consistency and how to measure ROI on your posts.

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Why Personalised Chatbots Are the Future of Patient Engagement

As patients increasingly expect fast, convenient communication, chatbots have emerged as a powerful tool to capture and nurture leads. But generic bots won’t cut it. We explore why clinics need personalised chatbots – ones that understand procedures, speak multiple languages and integrate with calendars – to deliver exceptional service and drive bookings.

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